Smarter Engagement Through AI & Personalisation

Deliver personalised player experiences with Amelco

Harness Amelco’s AI-driven insights to deliver tailored betting experiences, predictive recommendations, and deeper customer loyalty.

1

Data-led personalisation

Adapt sportsbook and casino content based on player behaviour and preferences.

2

Real-time insights

Use activity data to shape offers and recommendations.

3

Player segmentation

Identify and target audiences with relevant experiences.

4

Engagement optimisation

Improve retention and lifetime value through smarter data use.

Our Solutions

Built for Every Type of Operator

Whether you’re a new entrant, a retail operator going digital, or a global brand expanding into new markets, Amelco’s iGaming Platform adapts to your goals.

Start-ups
Scale quickly with flexible, ready-to-launch solutions.
Enterprise Operators
Trusted by global brands including national lotteries and PLC groups.
Retail Brands
Connect every touchpoint across betting shops, casinos and hospitality venues.

Seamless Integration.
Global Compatibility.

With open APIs, a modular backend and full multi-currency support, Amelco integrates effortlessly into any existing infrastructure. From payments and CRM to content and compliance, our platform connects every system for smooth, future-ready operations.

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Proven performance.
Chosen by leaders.

With open With decades of experience and an in-house team spanning trading, product development, and operations, Amelco delivers more than just software.

Scalable omni-channel technology

Technology built for start-ups and global operators alike.

End-to-end modular solutions

Every component flexible, connected and built in-house.

Regulated reach

Trusted by the world’s biggest brands across multiple markets.

About Amelco

Trusted by Global Operators

Trusted by Global Operators

“

Amelco has consistently proven itself as a trusted technology partner. Their modular, scalable platform and deep expertise in trading and operations give us the flexibility to adapt quickly in a regulated and fast-moving market.

”

Angela Moss
Head of Customer Success
 @ 
Wynn

“

Amelco has consistently proven itself as a trusted technology partner. Their modular, scalable platform and deep expertise in trading and operations give us the flexibility to adapt quickly in a regulated and fast-moving market.

”

Moss Angela
VP of Client Acquisition
 @ 
Sky Bet

“

Their modular, scalable platform and deep expertise in trading and operations give us the flexibility to adapt quickly in a regulated and fast-moving market. Amelco has consistently proven itself as a trusted technology partner.

”

Angela Moss
Design Engineer
 @ 
Tote

“

Amelco has consistently proven itself as a trusted technology partner. Their modular, scalable platform and deep expertise in trading and operations give us the flexibility to adapt quickly in a regulated and fast-moving market.

”

Moss Angela
Head of Development
 @ 
PaddyPower
Power Your Betting Business?

Personalise Every Player Journey

Use real-time data and behavioural insights to customise sportsbook and casino content for every player. Amelco’s AI-driven personalisation enhances engagement, retention and lifetime value.

Book a Demo
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