Privacy Policy

Amelco (“we”, “our”, “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store and safeguard your data when you interact with our website, products and services.By using our website or contacting us, you agree to the terms described in this Privacy Policy.

1. Who We Are

Amelco is a leading provider of sportsbook, casino, lottery and betting technology solutions.
Our company delivers modular, scalable platforms used by operators around the world.If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:
‍Email: info@amelco.co.uk
Address: 2nd  floor 43 Worship Street, London EC2A 2DW England, UK

2. Information We Collect

We collect information in the following ways:

‍2.1 Information You Provide
‍When you:
‍
- Fill out a contact form
- Request a demo
- Sign up for updates
- Communicate with our team

You may provide:

- Name
- Company name
- Email address
- Phone number
- Job title
- Project or integration details
- Any message or additional information you voluntarily submit

‍2.2 Information Collected Automatically
‍When you visit our website, we may automatically collect:
‍
- IP address
- Browser type and version
- Device information
- Pages visited and time spent
- Referring and exit pages
- Interaction logs
- Cookies and tracking identifiers (see Section 7)

‍2.3 Information From Third Parties
‍We may receive information from:

- Analytics providers
- Marketing platforms
- Business partners
- Publicly available sources

‍3. How We Use Your Information
‍We use your information to:

‍3.1 Provide and Improve Our Services

- Respond to enquiries
- Schedule product demos
- Provide technical or commercial information
- Improve website experience and performance

‍3.2 Business Operations
‍
- Analyse usage and performance
- Conduct research and development
- Improve our products and services

‍3.3 Marketing and Communication
‍
- Send updates and company news
- Share product announcements
- Provide relevant marketing content (You may opt out at any time.)

‍3.4 Legal and Compliance

- Prevent fraud or misuse
- Comply with regulatory obligations
- Respond to legal requests or enforce policies

4. Legal Basis for Processing (GDPR / UK GDPR)

Where applicable, we rely on the following legal bases:

- Legitimate interest (e.g., improving our services, responding to enquiries)
- Consent (e.g., marketing communications, cookie usage)
- Contractual necessity (e.g., providing requested demos or proposals)
- Legal obligation

5. How We Share Information

We may share information with:

‍5.1 Service Providers
‍Trusted third parties who perform services on our behalf, such as:

- Hosting providers
- Email and communication tools
- Analytics platforms
- CRM systems

These providers are contractually required to safeguard your data.

‍5.2 Business Partners
‍When required to deliver integrations, demos or commercial proposals.

‍5.3 Legal Authorities
‍Only when required by law or to protect our rights and users.
We do not sell your personal data.

6. International Data TransfersHeading

Your information may be processed in countries outside your jurisdiction.
Where required, we use:
‍
- Standard Contractual Clauses (SCCs)
- Equivalent GDPR-compliant safeguards

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

- Improve website performance
- Understand user behaviour
- Personalise content
- Measure marketing effectiveness
- You can adjust cookie settings in your browser or via our cookie banner (if implemented).

8. Data Retention

We retain personal data only for as long as necessary to:

- Fulfil the purposes described in this policy
- Comply with legal obligations
- Resolve disputes
- Enforce agreements

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights

Depending on your location, you may have the right to:

- Access your personal data
- Correct inaccurate information
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Transfer your data (data portability)
- Withdraw consent at any time
- Opt out of marketing communications

To make a request, contact us at:
‍Email: info@amelco.co.uk

10. Data Security

We use appropriate technical and organisational measures to protect your information, including:

- EncryptionAccess controls
- Secure storage environments
- Regular security reviews

However, no online system is completely secure, and we cannot guarantee absolute protection.

11. Third-Party Links

Our website may contain links to external sites.
We are not responsible for the privacy practices of those websites.

12. Children’s Privacy

Our website and services are not intended for individuals under the age of 18.
We do not knowingly collect data from children.

13. Updates to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised “Last updated” date.

14. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

‍Email: info@amelco.co.uk