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Build your own.
Control what you build.
Building a betting platform from scratch can take years and millions of pounds.
White-label software gets you to market faster, but leaves you paying ongoing fees for a product you do not own. Amplify gives operators another option.
Proven technology. Your product. Your control.
The tools to build without compromise.
ready to use.
Start with Amelco’s sportsbook, casino, PAM and wallet technology, then build the product around your own requirements.
Use AI-powered development tools to turn ideas into working functionality, reducing the time between a product requirement and a live feature.
Manage development, releases and permissions in-house instead of relying on supplier queues for every change.
AI that puts development in your hands.
Amplify connects AI-powered development tools directly to Amelco’s proven technology, helping in-house teams create, test and release functionality without waiting on a traditional supplier.
From idea to code
Describe the functionality you need in plain English and let AI write, test and prepare the code.
Build around your players
Create experiences and functionality based on the way your players interact with your product.
Manage it in-house
Take control of development, permissions and releases through one connected environment.
A snapshot of our product
With decades of experience and a constant track record of delivering innovation - Amplify give you the power to create, build and launch your own brand.
50+
Major operators
powered globally
20
Years of proven technology
1000s
Of sports leagues ready to go
Trusted by Global Operators
